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How MakeMyTrip is riding India’s revived wanderlust
By Gokul Krishnamoorthy
Nasdaq-listed online travel firm MakeMyTrip clocked revenue of US $593 mn (IFRS) in the year ended March (FY) 2023, riding robust recovery in travel. While the two interim years bore the brunt of Covid waves, this…
Shashi Sinha: Why the Industry Cheers his Lifetime
By Gokul Krishnamoorthy
The Advertising Agencies Association of India (AAAI) honoured industry veteran and IPG Mediabrands India CEO Shashi Sinha with its annual Lifetime Achievement Award on December 1, 2023. It was a choice that would…
‘Our customers eventually become spokespersons for the brand’
By Neethu Mohan
Sid’s Farm, a premium dairy brand based in Telangana, was established in the year 2016 by Dr. Kishore Indukuri, an IIT Kharagpur and University of Massachusetts alumnus. The objective of the brand was to provide pure,…
Understanding savings
By Dr Santosh Kumar Mohapatra*
The importance of savings in development is well known. It is also a well-known fact that the rate of savings has been an important economic variable for economic development, particularly, in developing…
World Cup dreams in tatters: Pitch is villain
By Dr Santosh Kumar Mohapatra*
Cricket is a time killer, and it has many detrimental impacts on productivity too. But it is popular because it is a glorious game of uncertainty. It has linkage with uncertainty and vicissitude,…
Accessorize London India sees e-com growing much faster, taking lion’s share soon
By Riya Sethi
From the current sales split of Accessorize London in India between e-commerce and retail of 45:55, Kumar Saurabh, CEO, Planet Retail Holdings, expects ecommerce to take the larger share in a few years. This is despite a…
Levelling up on consumer satisfaction: Urban Company
By Neethu Mohan
Smit Shukla, Vice President of Marketing, explains the brand’s critical pivot to becoming a full stack offering, healthy adoption and better repeat rates in tier 2 cities and the foray into products with water purifiers…
Investing more in people
By Dr. Santosh Kumar Mohapatra*
Infosys co-founder Narayana Murthy recently stirred a debate by urging young Indians to embrace 70-hour work weeks (i.e. almost 12 hours per day, considering Sunday as a holiday) to compete with economies…
United Nations: On the Cusp of Decline
By Dr Santosh Kumar Mohapatra*
The United Nations is the most important international organization in the world. United Nations Day is one of the most important international Days being celebrated annually on the 24th of October each year.…
Women in Labour Market
By Dr Santosh Kumar Mohapatra*
The Nobel Memorial Prize in Economic Sciences was awarded on October 9, 2023, to Claudia Goldin, a Harvard professor, for advancing the world’s understanding of women’s progress in the workforce and…