Bhubaneswar: Popular e-commerce major Myntra had to change its logo after a complaint was filed against the signage terming it as ‘offensive’ and ‘insulting’ to women.
Naaz Patel, Founder and Director of the Avesta Foundation, had lodged a complaint with the Mumbai Cyber police in December last year demanding Myntra to remove its logo, which she found to be ‘obscene’ in nature for women.
She alleged that the logo of the company resembles a naked woman.
The letter ‘M’ in the logo depicts a woman’s vagina and her legs spread out in a manner suggesting obscenity, the woman activist alleged.
Acting on the complaint, Mumbai Police Cyber Crime DCP Rashmi Karandikar had reportedly e-mailed to Flipkart-owned Myntra for change of logo.
According to media reports, Myntra decided to revise its logo on its website, app as well as on all packaging material following a meeting with DCP Karandikar.
With the decision, Myntra’s logo was replaced with a new logo.
Myntra is one of the largest e-commerce giants that deals in apparel and accessories in India. Recently, it had witnessed a record-breaking 15 million visitors on opening day of ‘End of Reason Sale’ on December 20, 2020.