Bhubaneswar: On the occasion of International Coffee Day, Odisha Chief Minister Naveen Patnaik today through videoconferencing inaugurated the Koraput Coffee Cafe in the district and a dedicated e-commerce platform (koraputcoffee.org) to promote the Koraput Coffee across the globe.
The state government is also planning to set up a number of such cafes across the country, which will help in establishing the brand and transforming the lives of the local coffee cultivators.
Coffee farming has been transforming lives in the tribal hinterland of Koraput district. Located at a height of 3,000 feet above sea level, Koraput is ideal for coffee cultivation due to its cool climate and rainfall.
Speaking on the occasion, the CM said, “I am glad that in just two years, Koraput Coffee has carved a niche for itself. For the benefit of tribal livelihood, my government has undertaken multiple initiatives for the promotion of Koraput Coffee in addition to marketing of Koraput Coffee by Tribal Development Cooperative Corporation of Odisha Limited. This year, Coffee Development Trust at Koraput has taken up to 300 ha of new and old coffee plantations. On the occasion of International Coffee Day, I am happy to launch a dedicated e-commerce website and social media handles of Koraput Coffee. I am also delighted to announce the opening of the Koraput Coffee Cafe in Koraput district to popularize the brand.”
In a major boost to the home-grown Coffee brand, recently, Tata Coffee has agreed to market coffee grown in the Koraput district in national and international markets.
Tribal Development Cooperative Corporation of Odisha Limited (TDCCOL) procured 28,790 kg coffee beans from 193 tribal coffee growers in Koraput in 2020-21.
— Koraput Coffee (@Koraput_Coffee) October 1, 2021