Odisha Nabakalebara: CM launches digital campaign

Odisha Sun Times Bureau
Bhubaneswar, May 14:

Odisha Chief Minister Naveen Patnaik launched the digital campaign for the Nabakalebara 2015 at the state secretariat here today.

Pic: Biswaranjan Mishra
Pic: Biswaranjan Mishra

The objective of the digital campaign is to make Nabakalebara a ‘World Event’, through a state of art dynamic website www.nabakalebara.gov.in a user-friendly mobile application on Android, iOS and Windows platforms, and extensive social media campaign “Nabakalebara 2015 Official” on Facebook, Twitter, Youtube and Google Plus platforms, said an official release.

The release said the campaign aims at improving tourist engagement, enhance service offerings, maintain the visitor profile and generate analytics for use during the future events.

The website will have ‘About Nabakalebara’, ‘Story of DaruBramha’, ‘Role of the Sevayats’, ‘Ongoing Rituals’, ‘About Sreekshetra’, ‘About the Trinity’ and ‘Tourism and Culture’, ‘How to reach’, ‘Places to visit around Puri and in Odisha’, ‘Accommodation details’, ‘Nabakalebara news’, ‘Twitter Speaks’, videos and photos and information of health and safety, parking places and local travel etc., said the release.

Mobile application will have the following features: Factoids, Schedule, Maps – Online and Offline, Helpline, Utilities such as banks, police stations, Hospitals etc. tourist spots, videos, books, gallery, recent news etc.

The social media campaign will cover news events, interesting facts about the Nabakalebara and Puri temple, information on Odisha tourism and other related information.

During the launching of the web portal, Chief Minister Patnaik said: “The Official Portal aims at increasing not only awareness but also enable devotees, visitors and tourists to find relevant information about the Nabakalebara event.”

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