A lot can happen over Odisha’s own Koraput Coffee
Bhubaneswar: The famed Koraput coffee is all set to make its presence felt across geographical boundaries with the Odisha government planning to open coffee brewing outlets in prominent towns.
Under the brand name of Koraput Coffee, the outlets will be opened wherein visitors will get to experience the richness and taste of the the locally grown produce.
“Specially designed coffee brewing outlets in prominent towns in Odisha will come up under the brand name of Koraput Coffee. Now, roasting, grinding, packaging and branding of coffee beans will be done by the administration in association with the tribal development cooperative corporation (TDCC),” Koraput Collector Madhusudan Mishra said.
Mishra informed media on the sidelines of inauguration of mini coffee curing unit at the district headquarters town of Koraput.
Coffee beans will be procured from tribals and non-tribals from within and outside the district. This will immensely help towards increasing their income, he added.
The processing unit has been set up by Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL) at Sunabeda curing parchment & cherry coffee, clean coffee grading and storage.
The #KoraputCoffee initiative will help tribal & non-tribal coffee growers in the State to get a fair price for their produce. Steps will also be taken to establish specially designed coffee brewing outlets across #Odisha to further boost the popularity of this brand. @TDDCOL
— CMO Odisha (@CMO_Odisha) September 13, 2019
Besides, TDCCOL will market the product through 11 retail outlets under ‘ADISHA’.
Worth mentioning, Odisha has huge potential in coffee plantation as only a mere one percent of the land suitable for it is used in the district. As per a survey, at least 1,45,170 hectares of land in Koraput district is suitable for coffee plantation. But, only 1467 hectares is under coffee plantation.
Arabica variety of coffee beans is grown in Koraput which has a good demand. Traders from Karnataka, Andhra Pradesh and Tamil Nadu procure them at as low as Rs 2000 per quintal during winter. The produce is sold at Rs 1200 to Rs 1500 rest of the year.
With the processing unit set up at Rs 2 crore coming up in the state, the farmers hope for a better deal. Interestingly, Araku coffee grown in neighboring Araku valley in Andhra Pradesh has become very popular due to active support from the government.