Bhubaneswar: Bollywood star Akshay Kumar yesterday took to social media for promoting his upcoming movie Sooryavanshi, which is scheduled to release on November 5. Little did he know (or did he?) that he would gift a visual treat for Indian memers and meme lovers, while doing so.

The Khiladi of Bollywood posted a photo striking a pose similar to that of the iconic pose by Raju character played by him in the movie 'Phir Hera Pheri'. The 'Raju Pose' is often used by social media users for creating memes and is a hit among the memers.

"Side wala swag! That’s my waiting pose for #Sooryavanshi to hit cinemas on 5th Nov. Strike your favourite pose and share it with hashtag #WaitingPoseForSooryavanshi. I would invite the coolest ones to pose with me in real. Jaldi karo, I am waiting," the actor tweeted.

Fans and netizens hailed Akshay Kumar's move and described it a smart strategy for promotion and marketing of the movie.

Below are some reactions.