Bhubaneswar: Bourbon biscuit has been the most exquisite treat for almost every kid from the 1900s and now, after a century of treating almost every household, it’s earned quite some nostalgic values.
Perhaps carrying that sentiment, journalist Vir Sanghvi on Monday tweeted a photograph of a Bourbon biscuit and asked Britannia Industries, “Is it just my imagination (or greed) but didn’t Bourbon biscuits used to be longer?”
— vir sanghvi (@virsanghvi) September 20, 2021
The company tweeted a reply which read, “No change in size, Vir. We know expectations are big, though.”
No change in size, Vir. We know expectations are big, though.
— Britannia Industries (@BritanniaIndLtd) September 20, 2021
This tweet stirred quite some interactions among netizens who shared the nostalgia of growing up with Bourbon biscuits.
MP Mahua Moitra participated in the conversation tweeting, “I agree Vir! But what has upset me so much are that my childhood favourite Orange Cream is no longer availablr- the repackaged Treat is not even close 🙁 please @BritanniaIndLtd bring them back.”
I agree Vir! But what has upset me so much are that my childhood favourite Orange Cream is no longer availablr- the repackaged Treat is not even close 🙁 please @BritanniaIndLtd bring them back
— Mahua Moitra (@MahuaMoitra) September 21, 2021
Many tweeps agreed that they felt Britannia has indeed reduced the size of Bourbon biscuit over the years and that’s upsetting.
Here’s a compilation of some such tweets:
First they reduced the pack size (to not increase the cost) and now the biscuit size! Next, we may find the cream in alternate biscuits.
— Pari (@pari_d) September 20, 2021
I complained last year
— Dr Pradeep Bery (@flyandeat) September 20, 2021
I agree. They were longer!!:)
— Pallavi Bedi (@PallaviBedi8) September 20, 2021
Vir is right! I miss these bourbon biscuits too…As a kid id ask all my relatives to buy me bourbons while coming down to visit me. More sugar & shinier, darker, rich in taste, crispier and definitely longer!!! pic.twitter.com/BCqHrtYMEM
— Dusky Beauty (@DuskyBeautyIND) September 22, 2021