Dish TV launches ‘Zing’ for Odia viewers

Reported by Sandeep Pattnaik

Bhubaneswar, Mar 7:

Dish TV, Asia’s largest direct-to-home service provider, today announced the launch of ‘Zing’, an exciting new brand which has been specially conceptualized and customized keeping in mind new regional viewers moving over to the digital platform.

With phase III and IV of digitization round the corner, ‘Zing’, a first-of-its-kind initiative by Dish TV, aims to search for newer ways of reaching out to specific viewers with innovative contents. With Zing, a customer will now be able to choose from a number of exciting packs which will include 13 Odia channels and services.

Besides the content, all Above-the-Line (ATL) and Below-the-Line (BTL) advertising, packaging and other marketing activities will be available in Odia.

“Zing subscribers are set to feel an altogether new viewing experience with the best and most relevant regional content available at best prices. Also, the essence of the brand is that it celebrates the uniqueness of Odisha- its culture, heritage and entertainment. It is the first ever brand that is made in Odia for Odia by Odia,” Mr. R.C. Venkateish, Chief Executive Officer, Dish TV India said.

“The cable digitization process has fueled the growth for all DTH operators in the country with more households shifting to a digital base. Dish TV has always been at the forefront of offering unique services and innovative products to its viewers,” he said adding, “we are the first to introduce an entirely new brand “Zing” for the benefit of our esteemed customers in Odisha.”

“Zing is a unique initiative where a complete new brand is being launched to address the needs for regional content. Not only will packages now cater to specific audiences across states, but even communication will be in the customer’s language of choice.” Mr. Salil Kapoor, Chief Operating Officer, Dish TV India said.

It is worth mentioning that, Dish TV had launched the first DTH service in the country in 2003. It is Asia Pacific’s largest direct-to-home (DTH) company and part of one of India’s biggest media conglomerate – the Zee Group. Dish TV has on its platform more than 400 plus channels and services, including 22 audio channels, with 25 HD channels and 17 HD services with over 16 million gross subscribers.