Eicher Motors now offers customised Royal Enfield motorcycles

Chennai:  Two-wheeler maker Eicher Motors Ltd on Thursday said customers can now choose to personalise and accessorise their Royal Enfield motorcycles at the time of purchase.

In a statement issued here, the company said it has rolled out the first of its kind motorcycle personalisation service – The Royal Enfield Make-It-Yours – MiY.

The Royal Enfield is the two-wheeler division of Eicher Motors rolling out bikes like Bullet, Interceptor 650, Continental GT 650 and others.

According to the company, the MiY is enabled via an app based 3-D configurator will allow buyers to access to various possible combinations in personalistion options at the time of booking the motorcycle.

Once the order is placed through the app, the buyers will also know the probable delivery time.

According to Vinod K. Dasari, CEO, Royal Enfield, with MiY, customers will have a “little bit of them” built into the motorcycle, and depending on the level of personalisation, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at the Chennai plant.

“We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature,” he said.

Initially the MiY will be available for models like Interceptor 650 and Continental GT 650.


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