Bhubaneswar: To mark the momentous anniversary of Ratha Yatra, Tanishq, India's top jewellery retail brand, will launch its special jewellery line, "Dibyani."

This collection, which captures the essence of the state's famous temples and regional arts and crafts, is inspired by the rich cultural legacy and customs of Odisha. To honour the ladies of Odisha and provide them the ability to take a bit of their culture with them wherever they go, each piece is painstakingly created.

Immerse yourself in the grandeur of Odisha's architectural marvels through the Dibyani collection. Drawing inspiration from renowned landmarks such as the Sun Temple at Konark, the Lingaraj and Mukteshwara Temple in Bhubaneswar, and the Shri Jagannath Temple in Puri, this collection pays homage to the region's rich cultural and architectural heritage. The intricate filigree, laser cutting, and 3-dimensional stepping-in units, achieved through detailed stamp and wire work, bring these timeless structures to life.

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Dibyani is a celebration of native arts and crafts in Odisha that are entwined with age-old folkloric beliefs, practices, and tales rather than just a collection of jewellery. Each work displays the rich tapestry of Odisha's artistic past and draws inspiration from the vivid Ikkat and Pattachitra art traditions. Wearing these priceless jewels makes you the keeper of these long-standing customs, gracefully bearing their vivid hues and enthralling stories.

The Dibyani collection also pays tribute to the spirit of Ratha Yatra, one of Odisha's most significant festivals. The designs capture the magnificence of the Ratha chariots, which carry the deities during the procession. The intricate craftsmanship, attention to detail, and symbolic representation of the Ratha Yatra elements make each piece a unique and cherished treasure, bringing the joy and fervour of the festival to life.

Tanishq invites you to embrace your cultural heritage and become a part of a community that knows no boundaries through the Dibyani collection. These stunning pieces of jewellery are more than simply ornaments; they are also expressions of pride and delight that let you take with you a piece of Odisha's rich history. Ancient temples and classic workmanship come together to create a world where tradition and modern beauty coexist.

Tanishq's 'Dibyani' jewellery collection is a testament to the divine essence of Odisha's temples, the rich cultural heritage, and the artistic prowess of the region. By adorning these masterpieces, you not only enhance your personal style but also become a custodian of Odisha's vibrant traditions and stories. Explore the exquisite craftsmanship, intricate designs, and cultural significance of the Dibyani collection, and let your jewellery be a symbol of your pride and connection to the magnificent land of Odisha.

Visit your nearest store and check the latest collection.