Gold rush on Dhanteras! Jewelleries worth Rs 170 crore sold in Odisha

Bhubaneswar: The jewellery market in Odisha witnessed a huge rush for gold on the occasion of Dhanteras two years after the Covid-19 pandemic.

With the prices of gold and silver fell down, special offers on purchase of jewelries and discount on making charge at every jewellery outlet, the customers crowded all jewellery shops across Odisha yesterday.

Odisha’s jewellery industry registered huge profit on Dhanteras this year. The gold jewelleries worth approximately Rs 170 crore were sold, an increase by 30 percent in gold sale against last year, in the state on Sunday.

Of total gold sales recorded in Odisha on the occasion of Dhanteras, more than 2 quintal gold jewelleries worth over Rs 100 crore have been sold in Bhubaneswar alone.

Besides, the gold jewellery sales also increased in other major towns and cities including Cuttack, Berhampur, Sambalpur, Rourkela, Angul, Jharsuguda and Balasore.

As the wedding season will commence soon after a brief lull, the customers have reportedly purchased jewelleries upto Rs 1 lakh on Sunday for Dhanteras. Not only gold, the demand for diamond and other metals — silver and platinum — was also higher among the customers in Odisha for the festival, which falls a day before Deepavali.

The gold price in Odisha was Rs 47,000 per 10 gm, nearly Rs 5,000 less than previous weeks. In view of alluring offers and discounts on home appliances and vehicles, the jewellery showrooms and shops had also announced rebate on diamond jewelleries and gold jewelry making charge to attract the customers for buying jewelleries for Dhanteras.

Taking advantage of the offers, customers have purchased the jewelleries on Dhanteras ahead of the wedding season, many jewellery shop owners opined.

The gold sale on Dhanteras was encouraging this year, said Khimji Jewellers’ Mitesh Khimji and Lalchnd Jewellers’ founder Sanjay Hans.

“The demand for buying jewelleries on Dhanteras was as same as in 2019. Compared to last year, the sale has increased by 29-30 percent compared to last year. The number of customers visiting the showroom has also risen. The buyers number was 10 times more than normal days,” said Mitesh Khimji.

“People are celebrating Dhanteras with much enthusiasm this year as there is no restrictions for Covid-19. Being allured of customer-centric offers and new deals announced by Lalchnd, a large number customers including many new customers have purchased jewelleries from our showroom this year. From light weight to heavy, traditional and modern designs, there is interest among costumers to buy all types of jewelleries,” Sanjay Hans.