Bhubaneswar: Mukesh Ambani-owned telecom operator Reliance Jio has continued its subscriber-adding spree in Odisha with maximum additions in October last year, while its rivals Vodafone Idea and Bharti Airtel witnessed a massive decline in their subscriber base during the same period.

According to the latest data released by the Telecom Regulatory Authority of India (Trai), Reliance Jio alone added a whopping 3.11 lakh subscribers to its network in the State in October, which, according to analysts, is likely to give sleepless nights to  Airtel which currently has over 40 per cent market share in the State.

In September too, Jio had added 3, 34,974 lakh new subscribers to its network in the State, whereas other older incumbents lost over thousands of users.

The Mumbai-based telecom operator has been able to add users to its growing network on the back of affordable data plans and wide range 4G connectivity, said a company spokesman here.

As per the Trai report, the State-owned Bharat Sanchar Nigam Limited (BSNL) was only telecom company which was able to add nearly 5000 customers to its network in the State in October.

As on 31 st October 2018, Reliance Jio has 23% customer market share (CMS) in Odisha with 74,91,692 mobile subscribers, while Bharti Airtel has 40% CMS with 1,31,52,845 subscribers, Vodafone Idea 19% with 63,03,530 subscribers followed by 17% of BSNL with 55,15,519 subscribers, says the report.

Nationally, Reliance Jio continued to lead in new subscriber addition by adding over 1 crore new mobile subscribers in October 2018, followed by BSNL, which added 3.66 lakh customers. All other operators including Vodafone Idea, Bharti Airtel and MTNL together witnessed a decline of more than 1 crore subscribers in this period.

It may be recalled here that, with gross revenue of Rs. 336.92 crore, Reliance Jio had achieved 38.6 percent revenue market share in Odisha surpassing Bharti Airtel during the July-September period of 2018, as per the other TRAI report. Reliance Jio has also emerged as the top telecom service provider in the country in terms of adjusted gross revenue (AGR) at Rs 8,271 crore for the July-September quarter, the data added.