Odisha Sun Times Bureau

Bhubaneswar May 9:

As the fervor of agrarian Odia festival of Akshaya Trutiya set in, people took to Twitter to share greetings and wishes making #AkshayaTrutiya trend top on today. Several twitteratti contributed to the trend, rehashing old stories and factoids about the multi-faceted festival, which is also revered and celebrated by Jains as Akha Teej.  Hence, many non-Odias were seen actively tweeting the Akshaya Trutiya hashtag with hundreds of other Odias. Below are a few instances:

-AkshayaTrutiya hashtag on Twitter

Akshaya Tritiya (Akshaya Trutiya) or Akha Teej is an auspicious and holy day for both Hindus and Jains.  It is a very fortunate day to buy new property or start a new venture; a day when farmers start tilling their lands and sow the seeds for the next season. In Puri, preparations for the Rath Yatra begin today and so does Chandan Yatra.

Odisha CM Naveen Patnaik also used the hashtag #AkshayaTrutiya and greeted all the Odia's on the auspicious ocassion.

While the frenziness for gold ornaments has slightly overshadowed the traditional and socio-cultural aspect of this festival, we are glad that Twitter has added another dimension to the festival.