Bhubaneswar: Odisha’s most trusted ready-to-eat food products brand FARRMB and FROZIT founder- Director, well-known mompreneur Rashmi Sahoo has shined at the recently held International Women’s Entrepreneurial Challenge-2022 summit in Madrid, Spain. Every year the IWEC Foundation recognises selected few women entrepreneurs from around the world who have not just outshined in their field but also given back to the society. This year Rashmi Sahoo has bagged the prestigious Best Woman Entrepreneur Award 2022 for her outstanding leadership quality. She is the first Odia woman entrepreneur to have such a rare honour.
Born and raised seeing her illustrious father running a spice house of repute, Rashmi bidding adieu to her management career pulled her shocks up to tread on her entrepreneur father’s footsteps.
Having been trained in food processing from Italy and Switzerland, Rashmi cherished a dream to serve for the taste buds of customers. She then took the leap drawing inspiration from the real-life success of his father Sarat Kumar Sahoo, epitheted as the ‘Spice Man’ of Odisha and started solo her Bisweswar Foods Pvt. Ltd (FarrmB) during 2014.
While women here are still considered to be less ambitious and not supposed to lead an initiative and turn it into a profit making business, Rashmi took the challenge and proved her mettle. Today, Rashmi’s FarrmB and FROZIT is the home for hundreds of ready-to-eat, nutritional cereals, cookies, beverages etc. After extensive market research, Rashmi took on a new adventure to hygienically procure, process Odisha’s traditional sweet dish recipes ‘Podapitha’ and Kheer (an elixir of milk, sugar, rice and aroma spice) and make it available for the consumers anytime and anywhere. Rashmi is credited to introduce the concept of hygenic frozen foods business in Odisha. In a way she created a kind of revolution in Odisha’s ready-to-eat food industry.
FarrmB has become the first Orissan processed foods enterprise led by a mompreneur. Rashmi has taken risks, tackled challenges and has become an iconic woman entrepreneur of the state with her sheer grit, resolution and strength of purpose. She has been awarded at numerous business forums of Odisha and India. IWEC 2022 award has spread her aura globally.