Bhubaneswar: OU Infra Projects has established a new identity in the real estate domain by launching NAWAH. It is slated to become the company’s flagship brand in days to come with an objective to bridge the gap between Indian and global living standards.
NAWAH would be a new identify with a renewed vision, higher aim and greater goal, said the real estate firm.
Announcing the launch, Siddharth Sekhar Mohapatra said, “We at the house of OU Infra Projects are proud to introduce NAWAH, a unique identity of our own, keeping the spirit of ‘9’ alive!While NAWAH’ means 9, it also means ‘NEW’ The name is new but the soul remains the same. We are resolved to bring freshness, innovation and creativity into this sector, radically transforming the real estate landscape of Odisha .NAWAH intends to bridge the gap between people and their lifestyle dreams.”
On being asked the reason behind the shift from “9” to “NAWAH”, he said, “We have had the number ‘9’ in all our project names so far and it’s central to our nomenclature policy as per numerology and it’s significance. However, the usage of number ‘9’ is suddenly on the rise and being noticed across brands ranging from restaurants to real estate, resulting in erosion of it’s true significance and dilution of brand identities. The decision of rechristening 9 to NAWAH came after much deliberation within the organization.”
NAWAH’ means 9. But it also means ‘new’. It resides on the periphery of numerology and Vaastu Shastra. As a number, it has always held a mystic presence in Hindu mythologies, and is thus considered auspicious. As a digit, it stands at the end of the basic number line, and gives way to greater possibilities. It is suggestive of the fact that every end leads to a new beginning and newer, grander prospects, he added.