Samsung dethrones Xiaomi as overall mobile phone leader in India

New Delhi:  South Korean major Samsung has dethroned Xiaomi to lead the overall mobile phone market in India in the second quarter of this year, a new report said on Friday.

Samsung led the overall mobile phone market with a market share of 24 percent, followed by Xiaomi and Vivo, said IDC India.

The mid-premium segment ($300 and less than $500) with a share of 4.8 percent declined YoY by (48.4 percent) with top models such as Samsung’s Galaxy A51 and A71, Vivo’s V19, Apple’s iPhone SE (2020), and the OnePlus 7T.

In the smartphone segment only, Samsung surpassed Vivo for the second slot despite a strong YoY decline of (-48.5 percent) in the second quarter to 4.8 million units.

The Galaxy M21 was among the nation’s top five shipped models and most of its online-exclusive Galaxy M series was opened to offline channels, though at higher prices.

Samsung stood in second place in the online channel with a share of 22.8 percent and was the leader in the offline channel with a 29.1 percent share in 2Q20.

The brand also partnered with Benow and Facebook, enabling offline retailers to start sales using digital platforms, thus adhering to social distancing norms, said the IDC report.

Four out of the top five models in the second quarter were Xiaomi models, namely the Redmi Note 8A Dual, Note 8, Note 9 Pro, and Redmi 8, accounting for 21.8 percent share.

Xiaomi launched its Mi Commerce solution to create an omnichannel experience for partners but also continued its dominance in the online channel with a 42.3% share in 2Q20, said the IDC.


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