Bhubaneswar: Abhivyakti – 22, the annual rural management conclave of the School of Rural Management, XIM University started on Monday in its new campus here. The two-day conclave is expected to provide a platform to the industry veterans from the agribusiness, fast-moving consumer good, banking, insurance, and development sector to lead and generate thought-provoking discussions among the students of rural management. The theme of this year’s conclave is “Sustainability and Rural Marketing”. The conclave is considered to be one of the biggest conclaves of rural managers in the country.
Inaugurating the programme Fr. S. Antony Raj S.J., Registrar, XIM University said that the rural market is undergoing major changes and the marketers need to get ready with new skills. He also said that students of Rural Management have an additional responsibility of being sensitive towards issues like hunger, poverty, and social discrimination. He also pointed out that the knowledge and insights gained from practitioners will undoubtedly aid the students in discovering more resilient approaches to handling transitions.
Prof, Niraj Kumar, Dean of the School of Rural Management hoped that this two days’ conclave will enrich the students with new emerging challenges that they are likely to face as professionals down the years. He informed that Abhivyakti has been a flagship event of the University and has attracted one of the best minds in the industry year after year.
The sessions will be addressed by the senior representatives of industries like Dabur, Hector Beverages, Kotak Bank, PNB Metlife, Dhanuka Agro, and Mahindra Finance. Every session will be followed by a question-and-answer session.
Prof.T Kumar while proposing the vote of thanks during the inaugural session gave informative insights about the theme. He mentioned the seventeen sustainable economic goals.
The conclave is being managed by the members of the Rural Managers’ Association of XIM University and the Career Advisory Services of the School of Rural Management.