Bhubaneswar: Panchayati Raj and Drinking Water Minister Pradip Kumar Amat today inaugurated the Gaon Amba Pasara bazaar of ORMAS near SIRD campus in Unit-8 here.
The Minister also launched the Logo of Odisha Mango and flagged off Mango on Wheels to promote and supply different varieties of mangoes in all wards of Bhubaneswar.
ORMAS Chief Executive Officer Guha Poonam Tapas Kumar and senior officers were present on the occasion. Every year, when the season of mangoes is around the corner, ORMAS organises the Gaon Amba Pasara event near SIRD campus usually from 8th June to 13th June.
The bazaar will have a variety of mangoes from seven districts such as Angul, Bolangir, Kalahandi, Rayagada, Koraput, Mayurbhanj and Sambalpur.
While addressing the gathering, Minister Amat said that the efforts of ORMAS in linking the farmers to markets through training, procurement and online sales are commendable.
What makes the mangoes special is that they ripen naturally and are farm fresh. Apart from the stalls near SIRD campus, the citizens of Bhubaneswar can enjoy fresh mangoes available through mobile vans.
These vans will be selling the mangoes procured from farmers of different PGs and PCs of the seven districts. In this event, the members of producer groups and producer companies will participate and sell the products of their farms.
A large number of varieties like Amrapalli, Dusheri, Lengra, Baiganpalli, Totapuri and Mallika will be available in the SIRD Mango Bazaar.
On this occasion, ORMAS CEO said that the logo Odisha Mango launched today is a tribute to farm fresh and naturally ripening mangoes produced by the farmer groups of Odisha, nurtured by ORMAS in Pre and Post-harvest operations and marketing as well.
ORMAS has tied up with Mother Dairy, NAFED, Reliance and some local traders for the supply of mangoes. Since 2019, 110 Metric Tonnes of mangoes have been supplied with a turnover of Rs 2.98 crore by benefitting more than 2,000 farmers across 48 Producers Groups and Companies.
The farmers have received handholding support from ORMAS as well as the event is being promoted on the National level to attract more buyers. Similarly, customers can purchase these farm-fresh mangoes now through online mode like Swiggy Scoopy and Evergrow. ORMAS has cotton jute bags and special carton carry boxes for use to avoid polythene carry bags.
Apart from this, ORMAS has taken various initiatives to form tie-ups with leading companies to support the farmers of Odisha, ORMAS has signed an MoU with Mother Dairy (Delhi) to supply mangoes from Mayurbhanj, Angul, Sambalpur and Rayagada.
Odisha farmers are also supplying their produce to the Mandis in Ranchi, Bokaro and Raipur.