Bhubaneswar: For most seagulls, life consists simply of eating and surviving. Flying is just a means of
finding food. However, Jonathan Livingston Seagull is no ordinary bird. For him, flying is life
itself. Against the conventions of the seagull society, he seeks to find a higher purpose and
become the best at doing what he loves.
‘Jonathan Livingston Seagull’ by Richard Bach is a fable about the importance of
making the most of our life, even if our goals run contrary to the norms of the society.
Through the metaphor of flight, Jonathan’s story shows that if we follow our dreams, we too
This story by Richard Bach has inspired many and Prof. Biswajeet Pattanayak is no
exception. In fact ASBM University, and its earlier form – Asian School of Business
Management – owe their existence to the profound impact that Bach had on him.
An internationally known expert in the domain of Human Resource Management, and
a widely acclaimed management Guru, Prof. Biswajeet Pattanayak had an exceptionally
enriching career with remarkable achievements, including becoming a full Professor in
Indian Institute of Management (IIM) at the very young age of 35.
He went on to adorn the position of Director of the Reserve Bank of India run Indian Institute of Bank Management at the age of 37, a rare distinction again. In an exceptional manner, Prof. Pattanayak combines all the qualities of a management educator, a wonderful teacher, an excellent trainer, a consultant to industry, a prolific writer and an accomplished researcher. These attributes of
the Founder Leader have shaped the culture of the organisation that he envisioned.
Leaving aside the coveted positions that he had occupied, Prof. Pattanayak preferred
to return to his home state Odisha to pursue his dream of creating an IIM out of a private
business school to provide an affordable platform to meritorious students across the country,
and outside as well, interested in pursuing a career in management. That is how Asian
School of Business Management was established in 2006 in the very lap of nature in a green
campus close to Chandaka Wildlife Sanctuary at Bhubaneswar, the capital city of Odisha.
It was built in record time of 180 days and was inaugurated by the Hon’ble Vice President of
India, His Excellency Shri Bhairon Singh Shekhawat with the words, “a new sunrise in
management education”. His Excellency Shri Rameswar Thakur, Hon’ble Governor of
Odisha and Shri Naveen Patnaik, Hon’ble Chief Minister of Odisha had also graced the
Asian School of Business Management was highlighted in the October, 2006 special
B School issue of Business India as ‘a world-class business school modelled after the best
IIMs set up in 180 days’. Over the years, it has been recognised as a front ranking business
school for its outstanding achievements and its unique industry-linked sectoral focused
ASBM received international recognition through accreditation by the Accreditation
Council for Business Schools and Programs (ACBSP), USA and also by the South Asian
Quality Systems (SAQS). In recognition of its outstanding journey of a decade and half
benchmarking quality parameters, the Government of Odisha conferred on Asian School of
Business Management the ‘University Status’ on 26 th September 2019 by enactment of the
ASBM University, Odisha Act, 2019.
ASBM University now carries forward the ASBM legacy of excellence and innovation
in education and research, and offers cutting-edge programmes in various fields of higher
education. The University is engaged in imparting futuristic and holistic education at par with
international standards with the objective of preparing our youth to face global competition
and to participate in shaping India become a world leader.
The University has four functional constituent schools, namely Schools of Business,
School of Accountancy, School of Communication and School of Information System and
offering industry need based cutting edge programmes both in UG and PG level focusing on
business management, logistics and supply chain management, business analytics, rural
management, artificial intelligence and decision science, data science, IT management,
communication and digital media. It also offers Executive MBA for working professional and
doctoral programme in management.
The ASBM University has international collaborations with prestigious universities
like Metropolitan State University, USA, University of Nottingham Malaysia campus, Eastern
Michigan University, USA, Management Development Institute, Singapore, California State
University San Bernardino, USA to name but a few. ASBMU has been recognised by the
industry through excellent placement record for its quality education, innovative delivery. The
ASBMU Finishing School with unique its modules and approaches grooms and develops the
students for holistic personality with right attitude and employability skills.