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Levelling up on consumer satisfaction: Urban Company
By Neethu Mohan
Smit Shukla, Vice President of Marketing, explains the brand’s critical pivot to becoming a full stack offering, healthy adoption and better repeat rates in tier 2 cities and the foray into products with water purifiers…
Investing more in people
By Dr. Santosh Kumar Mohapatra*
Infosys co-founder Narayana Murthy recently stirred a debate by urging young Indians to embrace 70-hour work weeks (i.e. almost 12 hours per day, considering Sunday as a holiday) to compete with economies…
United Nations: On the Cusp of Decline
By Dr Santosh Kumar Mohapatra*
The United Nations is the most important international organization in the world. United Nations Day is one of the most important international Days being celebrated annually on the 24th of October each year.…
Women in Labour Market
By Dr Santosh Kumar Mohapatra*
The Nobel Memorial Prize in Economic Sciences was awarded on October 9, 2023, to Claudia Goldin, a Harvard professor, for advancing the world’s understanding of women’s progress in the workforce and…
Building the most preferred and trusted green energy brand: Jyoti Bansal, Tata Power
By Riya Sethi
What is your mandate at Tata Power since you took over three years ago? Can you talk us through the milestones and targets?
When I joined, the company's new and more customer-facing businesses were just getting to a…
The Sardar of Irreverence
By Satya Narayan Misra*
Like Fred Trueman, the fast bowler, some of the stories around Bishan Singh Bedi can be apocryphal. Like a story about Fred Trueman who told a dining companion at a banquet in Asia: Hey Gunga Din, passon the salt?…
Remembering theatre icon Habib Tanvir on his 100th birth anniversary
By Satya Narayan Misra*
Habib Tanvir would have been 100 this month. His association with the stage remained in fact, spanning three-quarters of his life. He not only evolved, a new style and idiom to his own work: but he also in some…
Housing.com: Laying the foundation for the parr-fect pitch
By Gokul Krishnamoorthy
When Housing.com’s ‘Parr Se Perfect’ campaign was being awarded at the IAA’s IndIAA Awards in Mumbai this September, Snehil Gautam was caught up with the shoot of its next edition. That explains why he couldn’t…
Piyush Pandey: The man who made advertising Indian
By Gokul Krishnamoorthy
Piyush Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India, is not going anywhere. Starting January 2024, he will move into a Chief Advisor role at the agency he has spent 41 years with.…
Three books that impacted the Mahatma
By Professor Satya Narayan Misra*
Mahatma Gandhi was an obsessive letter writer, penning thousands of epistles. Asked as to what ideology he follows he replied: I have not read Adam Smith, JS Mill, or Karl Marx. When in doubt, a little…