Odisha’s largest media conglomerate gets makeover as Sambad Group

Bhubaneswar: The household name in print media and Odisha’s largest media conglomerate Eastern Media Limited (EML) revealed its corporate identity as Sambad Group at a glittering function held here on Wednesday.

The Chairman of Sambad Group Soumya Ranjan Patnaik unveiled the logo on the occasion coinciding with the 33rd foundation day of ‘Sambad’ – state’s most-read and widely circulated vernacular daily.

Group’s Managing Director Monica Nayyar Patnaik and Executive Director Tanaya Patnaik also graced the gala event held at Jayadev Bhawan.

Worth mentioning, the company remains a family-owned business as Chairman and Editor Soumya Ranjan Patnaik owns a majority stake in Sambad Group; Managing Director- Monica Nayyar Patnaik and Executive Director-Tanaya Patnaik.

“Sambad Group is the only media house in the state and probably in the country which caters to all sections of the society. It is the most diversified media company in the state and has set a benchmark in all its verticals. We are committed to deliver quality content to our target audience,” Monica Nayyar Patnaik said.

The largest among the group ‘Sambad’ has thirty regional offices, four printing centres, thirty three sales offices, a largest read Odia daily, two leading Odia magazines, a television news channel and two radio stations.

The journey so far:

Started in 1984, Sambad is now being simultaneously printed from eight locations in the state. Having attained an enviable position in the market, the leader forayed into several other sectors.

In the same year, monthly magazine Paurusha was revived and has been in circulation since then. Three years later, Odia literary magazine Katha began publishing. The monthly has been the most desirable for the readers. Ama Odisha— the corporate social responsibility (CSR) arm of the group primarily involved in voluntary blood donations and Odia language promotion was formed in 1996.

With private radio stations making waves, the group set up stations of Radio Choklate in Bhubaneswar and Rourkela in 2007. With the capital city turning into an education hub and an eye on backward integration, Sambad School of Media and Culture (SSoMaC) was set up in 2007 followed by Eastern Opera in the subsequent year.

Popular news channel Kanak News, www.sambadepaper.com, KMBB Engineering College were launched in 2009. In 2013, literature house Sahitya Ghara and www.odishasuntimes.com were dedicated to readers. In its endeavour to offer services of different taste, www.radiochoklateonline.com was launched where users can access their popular FM station online.

Less than a decade after venturing into FM radio business, the digital initiatives – www.sambad.in and www.kanaknews.com were launched last year. In addition to this, junior science college KMBB also began its student intake. The newest addition to the group EM Digital – a multi service operator was launched earlier this year.

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