Bhubaneswar: Odisha Chief Minister Naveen Patnaik today flagged off vans to popularize the newly-launched KALIA Scheme (Krushak Assistance for Livelihood and Income Augmentation) across the State.
The vehicles have been rolled out for propagation of the scheme among the rural farmers by touching every gram panchayat across Odisha.
The “KALIA RATH” during its sojourn through the State, will include events like cultural shows by local troupes with programmes on KALIA Scheme, audio-visual display, distribution of IEC materials (information, education and communication), activities like quizzes on KALIA Scheme and felicitation of local farmers.
While the Department of Co-operation has been entrusted by the State Government to popularize KALIA Scheme through Krushak Sampark Abhiyan, in order to reach out to all the farmers, KALIA RATH campaign has been undertaken by Odisha State Agriculture Marketing (OSAM) Board.
However, various government schemes under Department of Agriculture and Farmers’ Empowerment, Co-operation, Fisheries and Animal Resources Development and Panchayatiraj including KALIA are being projected with an integrated approach in order to ensure benefits to rural populace as farmers constitute a major chunk of our rural mass.